Channel Revolution Book

Stefan Utzinger explains why in times of the cloud, SaaS and increasing globalization, taking a revolutionary approach is the way to go. The book gives detailed advice on the following topics:
- Selecting and attracting the right channel partners
- When to use project versus product oriented resellers - Managing the pipeline
- Delivering larger projects with your partners
- Effectively generating and managing leads
- The right discount strategy
- And much more …

" The book is subtitled, “A pragmatic guide to building and maintaining a profitable channel,” and it is truly that, as it offers not only the theory of leveraging indirect channels, but is a step-by-step guide on how to build and manage your channel team and programs. It is an easy read chock full of examples and charts that will spark your imagination as your read it. You’ll find yourself jotting down action items to immediately apply to your channel programs. " — Patrick Schutte
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" I’ve had the pleasure of working with Stefan and have witnessed firsthand his ability to exponentially grow channels. This book encapsulates his unique style which is a rare and refreshing mix of analysis and creativity. Stefan demonstrates his mastery of execution and guides you step by step through the obvious and not so obvious on your path to channel success. This is a book that you keep in the top drawer of your desk. I highly recommend you join the Channel Revolution. " —
Mike Andrews – Managing Director - NovaStor

The Book